September 15 opens the the month-long celebration of Hispanic Heritage 

Month, which recognizes the anniversary of independence for Mexico and a 

half dozen Latin American countries.  With more than 35 million people 

indentifying themselves as Hispanic or Latino in the last U.S. Census (2000), 

the demand for ethnic inspired promotional products continues to grow. 

Early this year, we formed a partnership with Tres Rebecas, a San Antonio 

based firm, to bring the Mercado Tote to the U.S. market.  The practical tote 

is an updated version of the common bag used for 

running errands in Mexico and Latin America.  

Rebeca Barrera, the principal of Tres Rebecas developed the Mercado Tote.  

Her design transformed a simple time-honored concept into a fun, must- 

have accessory.  Created and manufactured in the state of Guanajuato, 

Mexico, the Mercado Tote is fashioned from high-density polyethylene woven 

into patterns and colors specifically for 

Tres Rebecas. 

Promoting the Mercado Tote is one of the ways in which Tres Rebecas 

encourages the preservation of Latino traditions.  Rebeca explains, ?By 

finding contemporary uses for traditional products of Latin America, she 

found a way to develop awareness of the art, traditions and culture of Latin 

America.?  She continues, ?The connection to Mexico is in your hand every 

time you fill the bag with your groceries, books or gym clothes.  Plus, it?s so 

green to carry a tote you can use over and over!? 

The 14?W x 14?H sized Mercado Tote comes in a range of colorful stripes and 

?m? pattern weaves in both flat and gusseted styles.  For product details, visit 

www.vitronicpromotional.com .

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